NAB Branch Opening
Client
Year
Industry
Services
Honeycomb Agency / National Australia Bank (NAB)
2025
Events, Finance
Event Photography, Brand Photography
Overview
Honeycomb Agency engaged Cypher Studios to capture the reopening event of NAB’s Cannington Branch in Perth. As part of a broader campaign to reinvigorate community presence, NAB wanted to document the event in a way that highlighted both the atmosphere of the opening and the promotional activations in place.
The photos were intended for internal use and potential repurposing across NAB’s marketing materials.
Deliverables
Our brief focused on capturing the energy of the reopening event while highlighting NAB’s branded activations and team presence.
This included wide and close-up shots of the coffee cart, balloon installations, and custom-branded elements like cookies and coffee cups.
We also photographed the ribbon-cutting moment, team portraits, and candid customer interactions.
In addition, we offered professional headshots for NAB staff and delivered clean compositions of the branch exterior and interior activation space to support future internal and marketing use.
The final gallery provided a versatile mix of event coverage, brand-focused visuals, and people-first storytelling, delivered in both landscape and portrait orientation.
Our Process
To strike the right balance between event coverage and usable branded content, we approached this shoot with a blend of documentary and commercial photography techniques. Using wide-aperture lenses, we created photos with strong visual depth that helped isolate key subjects.
Intentional composition with ample negative space gave NAB’s marketing team flexibility to crop, overlay text, or use the images across multiple formats.
While much of the event was captured candidly, we also worked with staff to stage natural-looking branded interactions and clean team portraits.
Client
Honeycomb Agency / National Australia Bank (NAB)
Year
2025
Industry
Events, Finance
Services
Event Photography, Brand Photography
Overview
Honeycomb Agency engaged Cypher Studios to capture the reopening event of NAB’s Cannington Branch in Perth. As part of a broader campaign to reinvigorate community presence, NAB wanted to document the event in a way that highlighted both the atmosphere of the opening and the promotional activations in place.
The photos were intended for internal use and potential repurposing across NAB’s marketing materials.
Deliverables
Our brief focused on capturing the energy of the reopening event while highlighting NAB’s branded activations and team presence.
This included wide and close-up shots of the coffee cart, balloon installations, and custom-branded elements like cookies and coffee cups.
We also photographed the ribbon-cutting moment, team portraits, and candid customer interactions.
In addition, we offered professional headshots for NAB staff and delivered clean compositions of the branch exterior and interior activation space to support future internal and marketing use.
The final gallery provided a versatile mix of event coverage, brand-focused visuals, and people-first storytelling, delivered in both landscape and portrait orientation.
Our Process
To strike the right balance between event coverage and usable branded content, we approached this shoot with a blend of documentary and commercial photography techniques. Using wide-aperture lenses, we created photos with strong visual depth that helped isolate key subjects.
Intentional composition with ample negative space gave NAB’s marketing team flexibility to crop, overlay text, or use the images across multiple formats.
While much of the event was captured candidly, we also worked with staff to stage natural-looking branded interactions and clean team portraits.
