Trinity Residential College – Brand Video Production
Client
Year
Industry
Services
Client
Year
2025
Industry
Education
Services
Video Production - Brand Video, Social Cutdowns
Overview
Trinity Residential College (TRC) engaged Cypher Studios to refresh their student recruitment video during the 2025 Orientation Week.
The goal was to capture the spirit of life on campus, showcasing both the community atmosphere and the diverse experience of living at TRC. The video was intended to help international and regional students, along with their parents and education agents, gain a genuine feel of what it’s like to call Trinity home.
Overview
Trinity Residential College (TRC) engaged Cypher Studios to refresh their student recruitment video during the 2025 Orientation Week.
The goal was to capture the spirit of life on campus, showcasing both the community atmosphere and the diverse experience of living at TRC. The video was intended to help international and regional students, along with their parents and education agents, gain a genuine feel of what it’s like to call Trinity home.
Deliverables
Full-length Brand Video (1 min 48 sec)
Delivered in landscape (16:9) for web and desktop
Reformatted into portrait (9:16) for social media platforms like Instagram Reels and TikTok
30-second Social Cutdown (Portrait)
Tailored for use in paid ads and mobile-first campaigns
Designed to quickly capture attention while reinforcing the brand’s message of community and convenience
All versions were formatted and compressed for multi-platform use, ensuring high quality playback on both mobile and desktop devices. The tone was upbeat, warm, and community-focused, aimed to help prospective students visualise themselves living at TRC.
Deliverables
Full-length Brand Video (1 min 48 sec)
Delivered in landscape (16:9) for web and desktop
Reformatted into portrait (9:16) for social media platforms like Instagram Reels and TikTok
30-second Social Cutdown (Portrait)
Tailored for use in paid ads and mobile-first campaigns
Designed to quickly capture attention while reinforcing the brand’s message of community and convenience
All versions were formatted and compressed for multi-platform use, ensuring high quality playback on both mobile and desktop devices. The tone was upbeat, warm, and community-focused, aimed to help prospective students visualise themselves living at TRC.
Our Process
Pre-production:
We collaborated closely with the TRC team in the lead-up to O-Week. Using Milanote, we created detailed visual references and shot lists to align our vision and help plan key moments across the week. This ensured coverage of high-priority scenes while remaining flexible enough to adapt to the unpredictable flow of orientation events.
We also coordinated timings to maximise natural light for key shots and adjusted our schedule to complement the resident experience without interfering.
Production:
Our team used a combination of:
Gimbal for smooth, cinematic movement
Handheld shots for an intimate, documentary-style feel
Drone footage for aerial campus visuals
Clear communication and collaboration with both TRC staff and resident advisors allowed us to work efficiently across multiple locations throughout the week. The energy and openness of the residents made filming a seamless experience.
Post-production:
We reviewed hours of footage to carefully select moments that best reflected the college’s identity: welcoming, inclusive, and vibrant.
In editing, we balanced visual storytelling with messaging, showcasing both the student lifestyle (events, culture, friendships) and physical spaces (facilities, rooms, dining hall).
The result is a polished video that helps future students visualise what life at TRC feels like.
Our Process
Pre-production:
We collaborated closely with the TRC team in the lead-up to O-Week. Using Milanote, we created detailed visual references and shot lists to align our vision and help plan key moments across the week. This ensured coverage of high-priority scenes while remaining flexible enough to adapt to the unpredictable flow of orientation events.
We also coordinated timings to maximise natural light for key shots and adjusted our schedule to complement the resident experience without interfering.
Production:
Our team used a combination of:
Gimbal for smooth, cinematic movement
Handheld shots for an intimate, documentary-style feel
Drone footage for aerial campus visuals
Clear communication and collaboration with both TRC staff and resident advisors allowed us to work efficiently across multiple locations throughout the week. The energy and openness of the residents made filming a seamless experience.
Post-production:
We reviewed hours of footage to carefully select moments that best reflected the college’s identity: welcoming, inclusive, and vibrant.
In editing, we balanced visual storytelling with messaging, showcasing both the student lifestyle (events, culture, friendships) and physical spaces (facilities, rooms, dining hall).
The result is a polished video that helps future students visualise what life at TRC feels like.
